Jomayra Herrera

Jomayra Herrera

Partner, Reach Capital

Jomayra Herrera is a Partner at Reach Capital, where she spends a lot of time focused on companies tackling the future of work – specifically tools and platforms that help workers thrive in their work environments and become agents of their careers. 

Jomayra was born in Orlando, Florida to two parents who always believed that education was not only important to prioritize, but it was one of the few things that no one could ever take from you. With that mindset, Jomayra devoted herself to her studies and eventually became the first person in her family to go to college. At Stanford, she fell in love with education and ended up getting a MA in education policy, organization, and leadership studies. She started her career as an operator at an ed tech startup called BloomBoard and eventually started a career in venture capital first at Emerson Collective, Laurene Powell Jobs’ family office. Before Reach Capital, she was at Cowboy Ventures, where spent a lot of her time working with consumer internet and marketplace companies.

“My first job post-college was working as an account manager at an early-stage ed tech startup. I didn't really have any training for this job, so I learned a ton while doing the role, especially about what it means to have a ‘no task too small or too large’ attitude that I've tried to take to every job I've had since!”